Use designs that a developer can build and modify with HTML to carefully curate content, so it shows up well on multiple email platforms. Your audience is likely pressed for time, so make sure that your emails are clear, concise, and easy to read from a design standpoint. This allows you to create a content hierarchy with opportunities for clever calls to action, to boost customer engagement. There are also hybrid layouts that more resemble a blog post or other piece of content, with a featured story on top, leading into a multi-column layout at the bottom. Separating content into two to three columns arranges it in a logical, grid-like structure.

Many email campaigns use a multi-column layout.

With good design, you can streamline your message to increase click-through rates and inspire action.Ī great place to start your email design is by tapping into current design trends to find inspiration. Strategically structured email content makes it clear to the reader what you want them to do. Explore some best practices for both, along with good examples and tools that you can use to improve your overall email strategy.Īlmost 40 percent of emails are viewed for about eight seconds or fewer, so it’s essential to make it quick and easy for readers to see what’s important about your message. Emails need a compelling harmony of copy, design, and must-click CTAs. It does not store any personal data.Email is an important way to communicate with an audience and it’s crucial to get the design right. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category 'Performance'. This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category 'Other. The cookies is used to store the user consent for the cookies in the category 'Necessary'. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category 'Functional'. The cookie is used to store the user consent for the cookies in the category 'Analytics'. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.

Free adobe xd email template